Jurnii Helps Multi-Brand iGaming Company Unify Design for Enhanced CX

The Challenge

Fragmented Design Functions Across Brands

The client faced critical challenges in their design operations:

• Decentralised design teams working in silos, leading to inconsistent user experiences.
• Gaps in expertise, particularly in areas like analytics, operations, and experimentation.
• Lack of a unified strategy to guide hiring, workflows, and team objectives.

To address these issues, the client needed a centralised design function with a clear strategy and well-defined roles and processes.

The Solution

A Centralised Design Team Strategy

Jurnii delivered a comprehensive framework to transform the client’s design function into a cohesive, scalable, and strategic asset.

1. Stakeholder Interviews and Gap Analysis

We began with an in-depth review of the client’s current design operations through:

• Interviews with key stakeholders to understand pain points and opportunities.
• A gap analysis to identify missing capabilities and misaligned processes.

2. Workshops to Shape the Vision

Collaborative workshops were held to:

• Define the strategic vision for the design team.
• Clarify roles and responsibilities (R&R) within the new structure.
• Outline process improvements to enhance cross-brand collaboration.

3. Development of a Comprehensive Proposal

Based on these insights, we delivered a proposal that included:

• A detailed hiring plan to build a well-rounded design team.
• Processes for integrating design with research, analytics, operations, and experimentation functions.
• A strategy to align design efforts with broader business objectives.

The Outcome

A Unified Design Function for Scalable Success

Jurnii’s collaboration resulted in a transformed design function that empowered the client to deliver consistent, high-quality user experiences across their brands. Key achievements include:

1. Centralised Design Team: A 12-member team was established, fostering collaboration and scalability across the company’s portfolio.
2. Expanded Capabilities: The inclusion of specialists in research, analytics, operations, and experimentation enriched the team’s ability to deliver data-driven, user-focused designs.
3. Defined Strategy and Processes: A unified team strategy and streamlined workflows improved efficiency and alignment with product roadmaps.