The Challenge
Fragmented Design Functions Across Brands
The client faced critical challenges in their design operations:
- Decentralised design teams working in silos, leading to inconsistent user experiences.
- Gaps in expertise, particularly in areas like analytics, operations, and experimentation.
- Lack of a unified strategy to guide hiring, workflows, and team objectives.
To address these issues, the client needed a centralised design function with a clear strategy and well-defined roles and processes.
The Solution
A Centralised Design Team Strategy
Jurnii delivered a comprehensive framework to transform the client’s design function into a cohesive, scalable, and strategic asset.
1. Stakeholder Interviews and Gap Analysis
We began with an in-depth review of the client’s current design operations through:
- Interviews with key stakeholders to understand pain points and opportunities.
- A gap analysis to identify missing capabilities and misaligned processes.
2. Workshops to Shape the Vision
Collaborative workshops were held to:
- Define the strategic vision for the design team.
- Clarify roles and responsibilities (R&R) within the new structure.
- Outline process improvements to enhance cross-brand collaboration.
3. Development of a Comprehensive Proposal
Based on these insights, we delivered a proposal that included:
- A detailed hiring plan to build a well-rounded design team.
- Processes for integrating design with research, analytics, operations, and experimentation functions.
- A strategy to align design efforts with broader business objectives.
The Outcome
A Unified Design Function for Scalable Success
Jurnii’s collaboration resulted in a transformed design function that empowered the client to deliver consistent, high-quality user experiences across their brands. Key achievements include:
- Centralised Design Team: A 12-member team was established, fostering collaboration and scalability across the company’s portfolio.
- Expanded Capabilities: The inclusion of specialists in research, analytics, operations, and experimentation enriched the team’s ability to deliver data-driven, user-focused designs.
- Defined Strategy and Processes: A unified team strategy and streamlined workflows improved efficiency and alignment with product roadmaps.
