Experience intelligence
Blog
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Over the past few weeks, our CEO Fraser Dunk has been speaking with individuals across the iGaming media. Some of the key topics include; exploring how AI-driven UX intelligence can surface problems before players feel them, the most dominant topics that emerged at Fira Barcelona and why operators are still losing players due to lack of insight. Here’s a round-up of the most recent discussions.
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We recently ran a UX performance report across five leading iGaming brands that operate in Canada: BC.Game, Stake, Shuffle, Betty, and PlayOJO. The data highlights a competitive Canadian iGaming market, with strong UX foundations in place, but clear gaps in customer experience (CX) where user trust and engagement start to break down.
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
The term 'AI Agent' is everywhere. But for CX, UX, and product leaders, what does it actually mean for your strategy? This isn't about adopting the latest trend, but about fundamentally reshaping customer experience through AI. In this article, we provide clarity on when and how to implement AI Agents into your existing CX strategy and outline the balancing act when delivering value through AI-enabled solutions versus human-AI collaboration.
Customer Experience is more than just fixing issues, it’s a business enabler that drives growth, efficiency, and customer loyalty. With AI-powered tools like Jurnii, companies can automate processes, benchmark performance, and focus on strategic CX improvements that deliver real commercial impact.
