‍‍The Big Trends and Talking Points From ICE 2026

After iGaming’s key figures descended on Barcelona to talk business earlier this year, ICE was the place to take the true pulse of the gaming industry. Fraser Dunk joined an iGaming Business webinar panel hosted by James Swann-Phillips.


Fraser was joined by Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Ashley Lang, Chief Executive Officer of Pragmatic Solutions, to cover the most dominant topics that emerged at Fira Barcelona, including:  

·      AI’s evolution to dominate the industry

·      New product verticals in the market

·      The emergence of new content providers

·      New market leaders on the scene

·      Operators’ expansion plans

·      Increased tax in many countries

·      Political parties’ views of the industry

·      Cross-country regulation resulting in technical burdens

·      What operators want from partners

·      The evolution of gamification

·      Personalisation matching player intentions

·      The biggest learnings from ICE


Watch the full webinar here.

 

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