Experience intelligence
Jurnii Studio partnered with a leading gaming company to create a complete brand identity for its new venture, Lucky Lagoon. Through a phased approach, they developed a comprehensive Brand Book that defined purpose, values, visual identity, and messaging, equipping the brand with a strong foundation for consistency, recognition, and market impact.
A leading betting operator needed to understand the true return on a $350k regional marketing campaign. Jurnii Studio partnered with the client to isolate campaign performance, analyse channel efficiency, and link daily spend to conversions. The result was a clear framework for budget optimisation.
Effective design is a cornerstone of customer experience, especially in the competitive iGaming industry. Jurnii partnered with a multi-brand iGaming company to develop a design team strategy that aligned with their business goals, integrated key processes, and set the stage for growth.
Many iGaming executives operate under a comfortable illusion. They believe they have a clear view of their competitive landscape because they commission a quarterly agency audit, or because they have a team member manually review competitor homepages every Monday. This is not market awareness. It is a snapshot. In a market that moves daily, relying on quarterly snapshots is a commercial liability. It creates a temporary illusion of safety while leaving you systematically uninformed during the weeks and months between reviews. The modern iGaming market does not wait for your quarterly planning cycles. Competitors adjust their promotional mechanics, alter their onboarding journeys, and launch aggressive acquisition campaigns in near-real-time. Operating without continuous, automated visibility means you are making critical product and commercial decisions using stale evidence. To survive margin compression and protect your player base, you must convert periodic reviews into always-on intelligence.
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In an exclusive interview with Next.io, Jurnii CEO, Fraser Dunk and company backer, Karolina Pelc share their perspectives on founder mistakes, competitive intelligence, and sustainable growth. Together, they also explore the rationale behind the partnership and the company’s plans for the future.
Jurnii AI is an AI-powered benchmarking tool that automates digital experience analysis across various dimensions, including usability, performance, and customer journeys. It allows users to benchmark over 1000 industry-specific data points against chosen competitors, providing instant insights and actionable intelligence to enhance customer experience strategies. Jurnii AI aims to transform traditional manual audits into quick, efficient analyses, empowering teams to make informed decisions and drive improvements in their digital offerings.
Jurnii AI simulates user actions on websites to extract data and deliver insights via dashboards. This process transforms traditional manual audits into quick, efficient analyses, enabling teams to make informed decisions and drive improvements in their digital offerings.
Jurnii AI provides insights into key UX categories such as usability, perception, journey, and performance. Users can identify pain points and receive tailored recommendations to boost conversion, drive engagement, and increase customer lifetime value.
Unlike traditional methods that may take weeks or months, Jurnii AI delivers actionable insights almost instantly, allowing for frequent analysis and timely decision-making.
No, Jurnii AI is designed to be user-friendly, requiring no code or integration. Users can access insights and reports easily, making it accessible for teams without technical expertise.
