Experience intelligence
Opman’s vision was to create an AI-assisted platform that could handle the entire lifecycle of a marketing campaign, within a single, cohesive interface. Jurnii Studio helped Opman transform early AI-generated concepts into a cohesive, scalable SaaS product, establishing a strong brand, design system, and an MVP experience built for growth.
Achieving consistent and effective user experience is a primary goal for digital platforms. Jurnii Studio partnered with Punt.com to audit their recent platform redesigns, identifying opportunities to refine the user interface and establish a more coherent and user-friendly experience.
A leading betting operator needed to understand the true return on a $350k regional marketing campaign. Jurnii Studio partnered with the client to isolate campaign performance, analyse channel efficiency, and link daily spend to conversions. The result was a clear framework for budget optimisation.
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With the recent legalisation of online gambling in Brazil, the country is set to be a big player in the iGaming industry. Naturally, we got curious. Jurnii wanted to look at the leading iGaming brands that operate in Brazil to test how they are performing when it comes to UX - who is leading the way and who is falling short?
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We recently ran a UX performance report across five leading iGaming brands that operate in Canada: BC.Game, Stake, Shuffle, Betty, and PlayOJO. The data highlights a competitive Canadian iGaming market, with strong UX foundations in place, but clear gaps in customer experience (CX) where user trust and engagement start to break down.
The Pareto principle is highly pronounced in the online gaming sector. Across most operator databases, a small cohort of players—approximately 10% of the active player base—drives over 80% of the total Net Gaming Revenue (NGR). These high-value players, commonly categorized as VIPs or premium players, are the financial backbone of any gaming business. To retain this critical audience, operators invest heavily in commercial VIP managers, personalized customer service, sports hospitality, and customized promotional gifts. However, this traditional retention strategy has a major blind spot. It ignores the core product experience. VIP players interact with your application far more frequently than recreational players. They log in multiple times a day, navigate lobbies, place live in-play wagers, play high-stakes casino games, and make regular transactions. This high frequency of interaction makes them extremely sensitive to user interface friction. When a high-value player experiences design bugs, slow loading times, validation errors, or security concerns, they do not complain to their dedicated account manager. They do not wait for your customer service team to resolve the issue. Because they hold active accounts with 3 to 5 competitor brands, they simply close your application and open a competitor's app. This defection is silent. To protect your core revenue stream, you must replace relationship-based VIP management with product-led VIP retention, ensuring your digital interface is optimized to deliver a fast, reliable experience during every session.
Jurnii AI is an AI-powered benchmarking tool that automates digital experience analysis across various dimensions, including usability, performance, and customer journeys. It allows users to benchmark over 1000 industry-specific data points against chosen competitors, providing instant insights and actionable intelligence to enhance customer experience strategies. Jurnii AI aims to transform traditional manual audits into quick, efficient analyses, empowering teams to make informed decisions and drive improvements in their digital offerings.
Jurnii AI simulates user actions on websites to extract data and deliver insights via dashboards. This process transforms traditional manual audits into quick, efficient analyses, enabling teams to make informed decisions and drive improvements in their digital offerings.
Jurnii AI provides insights into key UX categories such as usability, perception, journey, and performance. Users can identify pain points and receive tailored recommendations to boost conversion, drive engagement, and increase customer lifetime value.
Unlike traditional methods that may take weeks or months, Jurnii AI delivers actionable insights almost instantly, allowing for frequent analysis and timely decision-making.
No, Jurnii AI is designed to be user-friendly, requiring no code or integration. Users can access insights and reports easily, making it accessible for teams without technical expertise.