Experience intelligence
Jurnii recently announced Karoline Pelc as an investor and strategic adviser to take the company into its next phase of expansion.
The pair also discuss the following topics:
· The biggest mistake founders make.
· What separates genuinely valuable AI tools from hype.
· How Karolina found building and exiting BeyondPlay and if this changed how she assess investments.
· How competitive intelligence is evolving.
· Whether it is getting easier or harder to run a start-up.
Read the full interview here:
https://next.io/news/features/qa-fraser-dunk-karolina-pelc-building-ai-business/
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In a recent conversation with SiGMA World, our Chief Commercial Officer, Mitch Vidler, discusses the industry trends reshaping operator strategies. Competition is intensifying as stricter advertising rules continue to roll out, meaning operators are becoming less reliant on acquisition-led growth and placing greater emphasis on retention, customer experience and share of wallet. Mitch explores this shift, alongside the evolving role of pricing and promotions, and how real-time intelligence is increasingly shaping commercial decision-making.
The iGaming market has reached a point of structural commoditisation. Most operators run on the same B2B platform stacks. They license the same game libraries. They match the same odds. They copy the same promotional mechanics. If five operators run on the same technology stack, they are competing on a reskin. They are not competing on product. Differentiation cannot wait on vendor roadmaps. In this environment, the player's decision to stay, return, or defect is made at the level of experience. Experience is the last defensible moat.
Traditional analytics platforms explain the past. They tell you that your conversion rate dropped last month. They tell you that player churn increased last quarter. They explain what went wrong after the commercial damage is done. For an iGaming operator, this reactive approach is a costly way to manage a product. By the time friction shows up in your database, you have already lost the player, the First Time Deposit (FTD), and the customer lifetime value. To protect your Net Gaming Revenue (NGR), you must identify friction points before they affect your revenue. You need proactive UX intelligence.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
