Jurnii recently announced Karoline Pelc as an investor and strategic adviser to take the company into its next phase of expansion.
The pair also discuss the following topics:
· The biggest mistake founders make.
· What separates genuinely valuable AI tools from hype.
· How Karolina found building and exiting BeyondPlay and if this changed how she assess investments.
· How competitive intelligence is evolving.
· Whether it is getting easier or harder to run a start-up.
Read the full interview here:
https://next.io/news/features/qa-fraser-dunk-karolina-pelc-building-ai-business/


Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
