Experience intelligence
When most brands offer similar games, platforms and payment methods, it is hard to get ahead of the competition. Adding to this difficulty is that competitor monitoring is primarily manual across the industry. Mitch explains that there are two main reasons for this:
1. An inward-looking industry.
2. The sheer volume and variation of promotions make it difficult to track.
To highlight this point, across five UK sportsbooks last month, there were over 400 different promotions and more than 5,000 boosts - an impossible task to collect manually.
As Mitch explains in the interview, real-time benchmarking tools such as Jurnii UX and Jurnii 360 directly address the gaps in speed, scope and day-to-day impact in real-time.
"By automating collection and structuring it properly, we enable teams to make decisions in the moment, track how strategies change over time, and feed that intelligence into longer-term modelling." - Mitch Vidler
The full interview with SiGMA News also covers:
Read the full interview on SiGMA: https://sigma.world/news/how-real-time-intelligence-is-reshaping-igaming-competition/
Marketing Mix Modeling (MMM) has become the standard framework for budget allocation in the online gaming sector. Operators use these statistical models to determine the optimal distribution of their marketing spend across digital acquisition channels, television advertising, sponsorship deals, and affiliate networks. However, the majority of these models suffer from a fundamental structural flaw: they analyze performance in a vacuum. By only ingesting internal data—such as media spend, impression volumes, and campaign timings—traditional models ignore the single largest driver of player behavior in iGaming. That driver is competitor activity. iGaming is a hyper-competitive, multi-homing market. Players do not make deposit decisions based solely on your marketing creative. They evaluate your offers against the active market set. If your attribution models do not account for competitor promotional volume, generosity shifts, and creative cycles, they will produce biased results. They attribute revenue fluctuations to the wrong variables, leading to incorrect budget decisions that dilute your marketing efficiency and compress your net gaming revenue (NGR).
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
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