When most brands offer similar games, platforms and payment methods, it is hard to get ahead of the competition. Adding to this difficulty is that competitor monitoring is primarily manual across the industry. Mitch explains that there are two main reasons for this:

‍

1. An inward-looking industry.

2. The sheer volume and variation of promotions make it difficult to track.

‍

To highlight this point, across five UK sportsbooks last month, there were over 400 different promotions and more than 5,000 boosts - an impossible task to collect manually.

‍

As Mitch explains in the interview, real-time benchmarking tools such as Jurnii UX and Jurnii 360 directly address the gaps in speed, scope and day-to-day impact in real-time.

‍

"By automating collection and structuring it properly, we enable teams to make decisions in the moment, track how strategies change over time, and feed that intelligence into longer-term modelling." - Mitch Vidler

‍

The full interview with SiGMA News also covers:

• Where operators are still underprepared when it comes to using data and intelligence.
• Which types of markets or regions are adopting real-time commercial intelligence fastest.
• Should operators be cautious when relying on automated or rapid-response insights?

‍

Read the full interview on SiGMA: https://sigma.world/news/how-real-time-intelligence-is-reshaping-igaming-competition/

‍