Experience intelligence
When most brands offer similar games, platforms and payment methods, it is hard to get ahead of the competition. Adding to this difficulty is that competitor monitoring is primarily manual across the industry. Mitch explains that there are two main reasons for this:
1. An inward-looking industry.
2. The sheer volume and variation of promotions make it difficult to track.
To highlight this point, across five UK sportsbooks last month, there were over 400 different promotions and more than 5,000 boosts - an impossible task to collect manually.
As Mitch explains in the interview, real-time benchmarking tools such as Jurnii UX and Jurnii 360 directly address the gaps in speed, scope and day-to-day impact in real-time.
"By automating collection and structuring it properly, we enable teams to make decisions in the moment, track how strategies change over time, and feed that intelligence into longer-term modelling." - Mitch Vidler
The full interview with SiGMA News also covers:
Read the full interview on SiGMA: https://sigma.world/news/how-real-time-intelligence-is-reshaping-igaming-competition/
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With the recent legalisation of online gambling in Brazil, the country is set to be a big player in the iGaming industry. Naturally, we got curious. Jurnii wanted to look at the leading iGaming brands that operate in Brazil to test how they are performing when it comes to UX - who is leading the way and who is falling short?
Finding user experience flaws in an online gaming product is relatively straightforward. If you run a standard usability audit, use heatmaps, or conduct user testing session reviews, you will quickly identify dozens of friction points. The real challenge is execution. In the complex iGaming environment, translating diagnostic findings into live, compliant, and high-converting product improvements is an operational bottleneck. Many operators invest in comprehensive consulting audits only to receive a 150-page presentation slide deck. This document outline is too dense, lacks commercial priority, and fails to account for technical feasibility. As a result, the audit is archived, and the friction points continue to leak first-time deposits (FTDs) and reduce player lifetime value. At Jurnii, we believe that diagnostic audits are only valuable if they lead to rapid product execution. Jurnii Studio's Design Solutions is built to bridge this execution gap. By using a structured translation framework, we help product and engineering teams convert the Jurnii UX platform's 70+ ranked recommendations into live, optimized interface components, accelerating your release cycles and protecting your net gaming revenue (NGR).
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
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