Experience intelligence
When most brands offer similar games, platforms and payment methods, it is hard to get ahead of the competition. Adding to this difficulty is that competitor monitoring is primarily manual across the industry. Mitch explains that there are two main reasons for this:
1. An inward-looking industry.
2. The sheer volume and variation of promotions make it difficult to track.
To highlight this point, across five UK sportsbooks last month, there were over 400 different promotions and more than 5,000 boosts - an impossible task to collect manually.
As Mitch explains in the interview, real-time benchmarking tools such as Jurnii UX and Jurnii 360 directly address the gaps in speed, scope and day-to-day impact in real-time.
"By automating collection and structuring it properly, we enable teams to make decisions in the moment, track how strategies change over time, and feed that intelligence into longer-term modelling." - Mitch Vidler
The full interview with SiGMA News also covers:
Read the full interview on SiGMA: https://sigma.world/news/how-real-time-intelligence-is-reshaping-igaming-competition/
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
