Experience intelligence
When most brands offer similar games, platforms and payment methods, it is hard to get ahead of the competition. Adding to this difficulty is that competitor monitoring is primarily manual across the industry. Mitch explains that there are two main reasons for this:
1. An inward-looking industry.
2. The sheer volume and variation of promotions make it difficult to track.
To highlight this point, across five UK sportsbooks last month, there were over 400 different promotions and more than 5,000 boosts - an impossible task to collect manually.
As Mitch explains in the interview, real-time benchmarking tools such as Jurnii UX and Jurnii 360 directly address the gaps in speed, scope and day-to-day impact in real-time.
"By automating collection and structuring it properly, we enable teams to make decisions in the moment, track how strategies change over time, and feed that intelligence into longer-term modelling." - Mitch Vidler
The full interview with SiGMA News also covers:
Read the full interview on SiGMA: https://sigma.world/news/how-real-time-intelligence-is-reshaping-igaming-competition/
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As automation and AI continue to reshape how data is used across gaming, operators are reassessing the limits of traditional analytics. In an interview with G3 Media, CEO Fraser Dunk explores why the industry must move beyond passive reporting towards proactive UX research and intelligent automation - and how these capabilities are emerging as true competitive differentiators. From turning insight into execution, to embedding real-time optimisation within the player journey, Fraser outlines what the next evolution of iGaming performance looks like.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
