Experience intelligence
The recent NEXT Summit in Valletta buzzed with innovation, attracting startups, investors, and industry leaders from across the globe. Among the most anticipated events was the Xanada Pitch Contest, a high-stakes finale designed to spotlight and support bold founders building the future.
This year, the spotlight shone brightly on Jurnii, not only for its groundbreaking AI-powered CX platform but also for capturing the hearts of the public. We are incredibly proud to announce that Jurnii was crowned the Public Choice Winner, a testament to our mission to revolutionise the customer experience industry through automated insights, strategy, and analysis.
The Public Choice Award, determined by a two-week online vote that garnered over 500+ submissions, reflected the collective desire for more efficient, intelligent, and cost-effective iGaming solutions. Our win isn't just an accolade; it's a powerful validation that the market is ready for a fundamental shift in how businesses approach customer experience.
As part of this prestigious award, Jurnii gained access to exclusive partner offerings from industry giants like NEXT io, Lilith PR Agency, 15M Mastery, and AffPapa. This invaluable support network is precisely what we need to propel Jurnii into its next stage of growth, amplifying our reach and strengthening our position as a leader in AI-driven CX transformation.
Our journey began, like many innovations, out of frustration. As our founder, Fraser Dunk shared during his pitch, years were spent trying to understand what makes players stay, churn, or convert. The traditional methods were slow, expensive, and often outdated by the time insights were finally gleaned. Businesses were spending hundreds of thousands of pounds and months on manual research, trying to understand what customers were doing and feeling as they navigated digital products. Jurnii was born from this exact pain point, driven by a very simple vision: to make world-class UX insights instant and accessible to every brand.
So, how exactly does Jurnii AI work its magic? Our platform is designed to automate UX analysis, providing immediate, actionable insights that traditional methods simply can't match. During our pitch, we highlighted the core capabilities that set Jurnii apart:
And this all happens within minutes. This is Jurnii's unique advantage: we conduct the same level of in-depth analysis as a human researcher, but what takes them months, we can do instantly. This unparalleled speed means that businesses can not only react faster but also proactively optimise.
This means you're not limited to annual or quarterly reports. With Jurnii AI, you can run analyses every day, week, or month. This continuous monitoring allows businesses to truly "close the loop" by consistently measuring the impact of their changes and ensuring ongoing improvements to their customer experience.
Winning the Public Choice Award at NEXT is a significant milestone for Jurnii. It reinforces our belief that automated, AI-driven CX insights are not just the future, but the immediate need for businesses striving for market dominance. We are more energised than ever to continue developing innovative solutions that save businesses thousands of pounds and countless hours of manual research, empowering them to make faster, smarter decisions.
A/B testing is the standard tool for conversion rate optimization (CRO) in the online gaming industry. Product and marketing teams routinely launch experiments on registration forms, deposit screens, and casino lobbies, hoping to find a layout that increases first-time deposits (FTDs) and player lifetime value. However, the reality of iGaming experimentation is a story of wasted effort. Up to 70% of product experiments fail to show a statistically significant result, or they reveal a negative impact on conversion. This high failure rate is an expensive operational drag. It consumes valuable front-end engineering hours, delays critical product releases, and leaves operators with flat conversion metrics. The cause of this experimentation deficit is simple: operators base their A/B testing hypotheses on subjective opinions, aesthetic trends, or competitor screenshots, rather than objective benchmarking data. To build a highly efficient CRO operation, you must replace assumption-based testing with hypothesis-driven experimentation. By aligning your testing pipeline with Jurnii's experience intelligence, you focus your engineering resources on the specific friction points that are leaking revenue, increasing your experiment win rate and growing your Net Gaming Revenue (NGR).
A slow front-end experience is a direct threat to an operator's bottom line. In the online gaming market, where product offerings are highly commoditised, technical speed is a major commercial differentiator. When players hold 3 to 5 active accounts, they have no patience for lagging interfaces. If your deposit screen takes too long to load, or your sports betting slip delays confirmation, players do not wait. They close your application and open a competitor's app. At Jurnii, our experience intelligence shows that any delay over 1.2 seconds on a transaction screen correlates with transaction abandonment. This is the 1.2-second cost. This delay directly impacts your first-time deposits (FTDs), net gaming revenue (NGR), and customer acquisition costs (CAC). To protect your marketing spend and retain your active player base, you must treat front-end performance as critical financial infrastructure. You must replace occasional point-in-time testing with continuous, automated experience monitoring.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
