The recent NEXT Summit in Valletta buzzed with innovation, attracting startups, investors, and industry leaders from across the globe. Among the most anticipated events was the Xanada Pitch Contest, a high-stakes finale designed to spotlight and support bold founders building the future.

This year, the spotlight shone brightly on Jurnii, not only for its groundbreaking AI-powered CX platform but also for capturing the hearts of the public. We are incredibly proud to announce that Jurnii was crowned the Public Choice Winner, a testament to our mission to revolutionise the customer experience industry through automated insights, strategy, and analysis.

The next wave of innovation

The Public Choice Award, determined by a two-week online vote that garnered over 500+ submissions, reflected the collective desire for more efficient, intelligent, and cost-effective iGaming solutions. Our win isn't just an accolade; it's a powerful validation that the market is ready for a fundamental shift in how businesses approach customer experience.

As part of this prestigious award, Jurnii gained access to exclusive partner offerings from industry giants like NEXT io, Lilith PR Agency, 15M Mastery, and AffPapa. This invaluable support network is precisely what we need to propel Jurnii into its next stage of growth, amplifying our reach and strengthening our position as a leader in AI-driven CX transformation.

The frustration that sparked a CX revolution

Our journey began, like many innovations, out of frustration. As our founder, Fraser Dunk shared during his pitch, years were spent trying to understand what makes players stay, churn, or convert. The traditional methods were slow, expensive, and often outdated by the time insights were finally gleaned. Businesses were spending hundreds of thousands of pounds and months on manual research, trying to understand what customers were doing and feeling as they navigated digital products. Jurnii was born from this exact pain point, driven by a very simple vision: to make world-class UX insights instant and accessible to every brand.

How Jurnii AI transforms CX

So, how exactly does Jurnii AI work its magic? Our platform is designed to automate UX analysis, providing immediate, actionable insights that traditional methods simply can't match. During our pitch, we highlighted the core capabilities that set Jurnii apart:

• Benchmarking Power: Within the Jurnii AI platform, you can instantly benchmark over 400 industry-specific data points against any competitors of their choice. This gives businesses an unparalleled competitive edge, allowing them to see exactly where they stand and identify areas for improvement.
• Comprehensive UX Categories: Jurnii provides detailed scores across four key UX categories: Usability, Performance, Perception, and Customer Journeys. This holistic view ensures that every aspect of the customer experience is covered, from technical performance to user sentiment.
• Identify Pain Points & Actionable Recommendations: Our platform doesn't just identify problems; it provides concrete, actionable recommendations designed to boost conversion, drive engagement, and increase lifetime value. This means businesses can move from insight to action with unprecedented speed and confidence.
• Effortless Analysis: It truly is as simple as typing in the URL of the brands you wish to be analysed and pressing 'go'. Our vertical AI agents mimic the experience of a real user in a selected geographical location. They visit your sites, conduct task-based analysis of your key customer journeys, and can even authenticate or make deposits, assessing the experience exactly as a human researcher would.

The Jurnii Effect: speed, scale, and continuous improvement

And this all happens within minutes. This is Jurnii's unique advantage: we conduct the same level of in-depth analysis as a human researcher, but what takes them months, we can do instantly. This unparalleled speed means that businesses can not only react faster but also proactively optimise.

This means you're not limited to annual or quarterly reports. With Jurnii AI, you can run analyses every day, week, or month. This continuous monitoring allows businesses to truly "close the loop" by consistently measuring the impact of their changes and ensuring ongoing improvements to their customer experience.

Looking ahead

Winning the Public Choice Award at NEXT is a significant milestone for Jurnii. It reinforces our belief that automated, AI-driven CX insights are not just the future, but the immediate need for businesses striving for market dominance. We are more energised than ever to continue developing innovative solutions that save businesses thousands of pounds and countless hours of manual research, empowering them to make faster, smarter decisions.