From Analytics to Action: The Next Phase of iGaming Insight

As automation and AI continue to reshape how data is used across gaming, operators are reassessing the limits of traditional analytics. In an interview with G3 Media, CEO Fraser Dunk explores why the industry must move beyond passive reporting towards proactive UX research and intelligent automation - and how these capabilities are emerging as true competitive differentiators. From turning insight into execution, to embedding real-time optimisation within the player journey, Fraser outlines what the next evolution of iGaming performance looks like.

In the interview, Fraser points out three core issues facing operators today:

  • Reactive insights: Traditional analytics focus on what has already happened. They're backward-looking and often miss what's actually driving conversion issues or churn.
  • Disconnect between behavioural data and commercial data: Many operators don't understand how changes in behaviour correlate to commercial outcomes.
  • Fragmentation: Data sources often sit in silos.
  • Fraser goes on to explain how Jurnii UX addresses these issues. From analysing the UX itself (including fields, button states, journeys and performance characters), we can see why conversion is dropping, where friction occurs and how competitors compare.

    Jurnii CEO, Fraser Dunk

    Read the full interview for more insights: https://content.yudu.com/web/1tjv7/0A1tjv8/G3Feb26/html/index.html?page=20&origin=reader

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