Experience intelligence
In the interview, Fraser points out three core issues facing operators today:
Fraser goes on to explain how Jurnii UX addresses these issues. From analysing the UX itself (including fields, button states, journeys and performance characters), we can see why conversion is dropping, where friction occurs and how competitors compare.
Read the full interview for more insights: https://content.yudu.com/web/1tjv7/0A1tjv8/G3Feb26/html/index.html?page=20&origin=reader
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
Customer Experience is more than just fixing issues, it’s a business enabler that drives growth, efficiency, and customer loyalty. With AI-powered tools like Jurnii, companies can automate processes, benchmark performance, and focus on strategic CX improvements that deliver real commercial impact.
Traditional analytics platforms explain the past. They tell you that your conversion rate dropped last month. They tell you that player churn increased last quarter. They explain what went wrong after the commercial damage is done. For an iGaming operator, this reactive approach is a costly way to manage a product. By the time friction shows up in your database, you have already lost the player, the First Time Deposit (FTD), and the customer lifetime value. To protect your Net Gaming Revenue (NGR), you must identify friction points before they affect your revenue. You need proactive UX intelligence.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
