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Fraser Dunk
Founder & CEO
From Analytics to Action: The Next Phase of iGaming Insight
As automation and AI continue to reshape how data is used across gaming, operators are reassessing the limits of traditional analytics. In an interview with G3 Media, CEO Fraser Dunk explores why the industry must move beyond passive reporting towards proactive UX research and intelligent automation - and how these capabilities are emerging as true competitive differentiators. From turning insight into execution, to embedding real-time optimisation within the player journey, Fraser outlines what the next evolution of iGaming performance looks like.
In the interview, Fraser points out three core issues facing operators today:
Reactive insights: Traditional analytics focus on what has already happened. They're backward-looking and often miss what's actually driving conversion issues or churn.
Disconnect between behavioural data and commercial data: Many operators don't understand how changes in behaviour correlate to commercial outcomes.
Fragmentation: Data sources often sit in silos.
Fraser goes on to explain how Jurnii UX addresses these issues. From analysing the UX itself (including fields, button states, journeys and performance characters), we can see why conversion is dropping, where friction occurs and how competitors compare.
The convergence of UX and CX, how Jurnii delivers a unified experience solution
“Customers don’t view UX and CX separately—and neither should you.”
Insights
Aug 5, 2025
Fraser
Insights at scale: the AI path to better CX
The customer experience industry is changing. AI is a key part of this shift, helping businesses deliver faster, more strategic, and impactful customer experiences. Let’s explore how AI is redefining CX and what is coming next.
Insights
May 12, 2025
Fraser
Unlock faster CX insights with 'vibe coding' for human-AI collaboration
Learn why vibe coding is the hottest trend for product and UX teams, combining human-AI collaboration, customer experience and AI prompt engineering to build a better digital experience with Jurnii AI.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
UX Benchmarking & CX Analysis
UX Benchmarking & CX Analysis
Jurnii Studio
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
