Experience intelligence
In the interview, Fraser points out three core issues facing operators today:
Fraser goes on to explain how Jurnii UX addresses these issues. From analysing the UX itself (including fields, button states, journeys and performance characters), we can see why conversion is dropping, where friction occurs and how competitors compare.
Read the full interview for more insights: https://content.yudu.com/web/1tjv7/0A1tjv8/G3Feb26/html/index.html?page=20&origin=reader
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
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In an exclusive interview with Next.io, Jurnii CEO, Fraser Dunk and company backer, Karolina Pelc share their perspectives on founder mistakes, competitive intelligence, and sustainable growth. Together, they also explore the rationale behind the partnership and the company’s plans for the future.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
