AI Is Exposing the Weakest Links in Online Casino UX

In a recent interview with Casinos.com editor Alan Evans, Fraser talked about why operators are still losing players - "the problem is not a lack of data but a lack of insight into why customers drop off.”

Using AI-driven benchmarking, we are able to analyse digital journeys across hundreds of gambling brands to uncover hidden friction points and show how UX performance stacks up against competitors in the same market.

The interview also covered key topics such as:

· Turning UX from guesswork into data.

· Why the most common mistakes for operators are small breaks in expected UX patterns.

· The concerns about transparency and competitive exposure with AI tools.


You can read the article or listen to the podcast here.

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