Fraser Dunk
Founder & CEO

Jurnii In The Press - Here's What We've Been Saying

Over the past few weeks, our CEO Fraser Dunk has been speaking with individuals across the iGaming media. Some of the key topics include; exploring how AI-driven UX intelligence can surface problems before players feel them, the most dominant topics that emerged at Fira Barcelona and why operators are still losing players due to lack of insight. Here’s a round-up of the most recent discussions.

The Analytics Gap Costing Operators Millions & How Jurnii Plans To Close It

In a market as saturated as gaming, experience has become the true differentiator - yet, too often, insight arrives only after friction has already lost you player trust.

Fraser Dunk, spoke with Talk Gambling editor, Ross Timmins about how the industry has been relying on analytics tools that explain what went wrong, rather than preventing it in the first place. He also discusses why objective competitor benchmarking is fast becoming essential for operators looking to win on experience, not just odds or bonuses.

Read the full interview here.

The Big Trends and Talking Points From ICE 2026

After iGaming’s key figures descended on Barcelona to talk business last month, ICE was the place to take the true pulse of the gaming industry.

Fraser Dunk joined an iGaming Business webinar panel hosted by James Swann-Phillips.

Fraser was joined by Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Ashley Lang, Chief Executive Officer of Pragmatic Solutions, to cover the most dominant topics that emerged at Fira Barcelona, including:  

·      AI’s evolution to dominate the industry

·      New product verticals in the market

·      The emergence of new content providers

·      New market leaders on the scene

·      Operators’ expansion plans

·      Increased tax in many countries

·      Political parties’ views of the industry

·      Cross-country regulation resulting in technical burdens

·      What operators want from partners

·      The evolution of gamification

·      Personalisation matching player intentions

·      The biggest learnings from ICE


Watch the full webinar here.

 

AI Is Exposing the Weakest Links in Online Casino UX

In a recent interview with Casinos.com editor Alan Evans, Fraser talked about why operators are still losing players - "the problem is not a lack of data but a lack of insight into why customers drop off.”


Using AI-driven benchmarking, we are able to analyse digital journeys across hundreds of gambling brands to uncover hidden friction points and show how UX performance stacks up against competitors in the same market.


You can read the article or listen to the podcast here.

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‍‍The Big Trends and Talking Points From ICE 2026

After iGaming’s key figures descended on Barcelona to talk business earlier this year, ICE was the place to take the true pulse of the gaming industry. Fraser Dunk joined an iGaming Business webinar panel hosted by James Swann-Phillips.

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