Experience intelligence
The Analytics Gap Costing Operators Millions & How Jurnii Plans To Close It
In a market as saturated as gaming, experience has become the true differentiator - yet, too often, insight arrives only after friction has already lost you player trust.
Fraser Dunk, spoke with Talk Gambling editor, Ross Timmins about how the industry has been relying on analytics tools that explain what went wrong, rather than preventing it in the first place. He also discusses why objective competitor benchmarking is fast becoming essential for operators looking to win on experience, not just odds or bonuses.
Read the full interview here.
The Big Trends and Talking Points From ICE 2026
After iGaming’s key figures descended on Barcelona to talk business last month, ICE was the place to take the true pulse of the gaming industry.
Fraser Dunk joined an iGaming Business webinar panel hosted by James Swann-Phillips.
Fraser was joined by Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Ashley Lang, Chief Executive Officer of Pragmatic Solutions, to cover the most dominant topics that emerged at Fira Barcelona, including:
· AI’s evolution to dominate the industry
· New product verticals in the market
· The emergence of new content providers
· New market leaders on the scene
· Operators’ expansion plans
· Increased tax in many countries
· Political parties’ views of the industry
· Cross-country regulation resulting in technical burdens
· What operators want from partners
· The evolution of gamification
· Personalisation matching player intentions
· The biggest learnings from ICE
Watch the full webinar here.
AI Is Exposing the Weakest Links in Online Casino UX
In a recent interview with Casinos.com editor Alan Evans, Fraser talked about why operators are still losing players - "the problem is not a lack of data but a lack of insight into why customers drop off.”
Using AI-driven benchmarking, we are able to analyse digital journeys across hundreds of gambling brands to uncover hidden friction points and show how UX performance stacks up against competitors in the same market.
You can read the article or listen to the podcast here.
Finding user experience flaws in an online gaming product is relatively straightforward. If you run a standard usability audit, use heatmaps, or conduct user testing session reviews, you will quickly identify dozens of friction points. The real challenge is execution. In the complex iGaming environment, translating diagnostic findings into live, compliant, and high-converting product improvements is an operational bottleneck. Many operators invest in comprehensive consulting audits only to receive a 150-page presentation slide deck. This document outline is too dense, lacks commercial priority, and fails to account for technical feasibility. As a result, the audit is archived, and the friction points continue to leak first-time deposits (FTDs) and reduce player lifetime value. At Jurnii, we believe that diagnostic audits are only valuable if they lead to rapid product execution. Jurnii Studio's Design Solutions is built to bridge this execution gap. By using a structured translation framework, we help product and engineering teams convert the Jurnii UX platform's 70+ ranked recommendations into live, optimized interface components, accelerating your release cycles and protecting your net gaming revenue (NGR).
The gap between identifying a market shift and reacting to it determines whether you lead or follow. In a commoditised market, operators compete on thin margins. The speed of your decision cycle is a commercial differentiator. Many operators mistake speed for rushing. They make reckless product changes or launch reactionary campaigns with poor data. True speed is different. It is about decision velocity. It is about having the structured intelligence to make decisions at 85% confidence, rather than waiting for certainty that never arrives. If you wait for 100% certainty, the opportunity has already passed.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
