Experience intelligence
The Analytics Gap Costing Operators Millions & How Jurnii Plans To Close It
In a market as saturated as gaming, experience has become the true differentiator - yet, too often, insight arrives only after friction has already lost you player trust.
Fraser Dunk, spoke with Talk Gambling editor, Ross Timmins about how the industry has been relying on analytics tools that explain what went wrong, rather than preventing it in the first place. He also discusses why objective competitor benchmarking is fast becoming essential for operators looking to win on experience, not just odds or bonuses.
Read the full interview here.
The Big Trends and Talking Points From ICE 2026
After iGaming’s key figures descended on Barcelona to talk business last month, ICE was the place to take the true pulse of the gaming industry.
Fraser Dunk joined an iGaming Business webinar panel hosted by James Swann-Phillips.
Fraser was joined by Dr. Eyal Loz, Chief Product Officer at RubyPlay, and Ashley Lang, Chief Executive Officer of Pragmatic Solutions, to cover the most dominant topics that emerged at Fira Barcelona, including:
· AI’s evolution to dominate the industry
· New product verticals in the market
· The emergence of new content providers
· New market leaders on the scene
· Operators’ expansion plans
· Increased tax in many countries
· Political parties’ views of the industry
· Cross-country regulation resulting in technical burdens
· What operators want from partners
· The evolution of gamification
· Personalisation matching player intentions
· The biggest learnings from ICE
Watch the full webinar here.
AI Is Exposing the Weakest Links in Online Casino UX
In a recent interview with Casinos.com editor Alan Evans, Fraser talked about why operators are still losing players - "the problem is not a lack of data but a lack of insight into why customers drop off.”
Using AI-driven benchmarking, we are able to analyse digital journeys across hundreds of gambling brands to uncover hidden friction points and show how UX performance stacks up against competitors in the same market.
You can read the article or listen to the podcast here.
.png)
With the recent legalisation of online gambling in Brazil, the country is set to be a big player in the iGaming industry. Naturally, we got curious. Jurnii wanted to look at the leading iGaming brands that operate in Brazil to test how they are performing when it comes to UX - who is leading the way and who is falling short?
Customer Experience is more than just fixing issues, it’s a business enabler that drives growth, efficiency, and customer loyalty. With AI-powered tools like Jurnii, companies can automate processes, benchmark performance, and focus on strategic CX improvements that deliver real commercial impact.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
