Experience intelligence
With a portfolio spanning multiple brands and products, the client faced challenges in maintaining consistency and efficiency across their digital experiences:
The client faced several key hurdles in their experimentation efforts:
To fully leverage experimentation for growth and innovation, they needed a scalable framework that aligned testing with business objectives.
Jurnii’s Comprehensive Design System Development
Jurnii Studio implemented a three-phase strategy to systematically build, embed, and scale experimentation across the organization.
We began with a diagnostic review of their current capabilities, benchmarking their maturity level against industry standards to identify gaps and opportunities.
Our structured approach ensured the client progressed seamlessly through each stage of experimentation maturity:
🔹 Start → Established foundational practices, including process design and early experiment planning.
🔹 Build → Integrated experimentation workflows into development cycles with server-side capabilities.
🔹 Scale → Drove organization-wide adoption by implementing advanced tools, shared learnings, and team collaboration frameworks.
To ensure long-term sustainability, we built a Centre of Excellence (CoE) focused on:
✅ Defining standardized processes & tools
✅ Delivering training programs to upskill teams
✅ Ensuring cross-team alignment on best practices
We introduced Measurement Champions within different business functions to:
A Unified Design System for Scalable Success
Our collaboration delivered tangible improvements, including:
✅ Transition to Server-Side Experimentation: Shifting from front-end to server-side testing allowed for deeper insights and more reliable results.
✅ Standardized Experimentation Reporting: A consistent framework for tracking and analyzing results improved decision-making accuracy.
✅ Creation of a Metric Repository: Centralizing key product and business metrics enhanced visibility and ensured alignment across teams.
✅ Widespread Experimentation Adoption: Within six months, 30% of all new feature releases were conducted via an experiment—up from 0%.
The client rated their experience with Jurnii Studio a 9/10, highlighting:
🟢 Satisfied with final deliverables, timelines, and project execution.
🟢 Very satisfied with tracking and reporting capabilities.
🟢 Seamless integration between Jurnii and internal teams.
"Jurnii Studio has helped us to align our commercial objectives with simple, unbiased, and measurable product metrics. Its focus on efficiency and ease of implementation fills a very specific niche in our industry that often fails because it can seem complex to certain stakeholders. The expertise and execution from Fraser and the team behind him to drive it are second to none."
Effective design is a cornerstone of customer experience, especially in the competitive iGaming industry. Jurnii partnered with a multi-brand iGaming company to develop a design team strategy that aligned with their business goals, integrated key processes, and set the stage for growth.
Jurnii Studio guided a US-based enterprise in transforming its data strategy through a Data Maturity Assessment, strategic recommendations, and a phased roadmap. By aligning data practices with business goals, the client gained clear governance, actionable insights, and a path to unlock data as a true strategic asset.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
