The Challenge
Upon launch, Heuston Gaming faced a common challenge: limited visibility into user behaviour and performance metrics. At the same time, their internal technology team was undergoing a major migration, leaving a gap in the management of critical tracking infrastructure.
This created two urgent needs:
- Establish a robust analytics framework to capture actionable data.
- Maintain continuity in GTM (Google Tag Manager) operations, affiliate tracking, and partner integrations during a period of internal transition.
Key Objectives
Jurnii was engaged to:
- Define a set of actionable improvement recommendations for the platform experience.
- Build an insight and reporting framework, including the deployment of a product analytics layer.
- Ensure continuity and smooth execution of GTM and technical partner support during the internal team migration.
Our Approach
1. GTM Tag Management & Implementation
Jurnii provided full technical ownership of GTM operations, ensuring partner and marketing tags (e.g., affiliate channels, Snapchat campaigns) were configured and functioning correctly.
- Implemented new tags and retired obsolete ones.
- Conducted debugging and compliance checks with partner specifications.
- Provided detailed monthly reporting on all completed and pending tasks.
2. Partner & Affiliate Technical Support
Acted as the primary technical point of contact for all affiliate and partner integrations:
- Validated tag functionality per partner requirements.
- Documented partner-specific implementation procedures.
- Maintained operational continuity for marketing campaigns.
3. Data Layer Setup & Analytics Reporting
To provide Heuston Gaming with actionable insight into user behavior, Jurnii:
- Conducted stakeholder interviews to define data layer requirements aligned with business goals.
- Built a robust tracking layer to capture key user interactions and platform events.
- Integrated a product analytics tool and set up initial dashboards for brand and behavioural reporting.
Deliverables
- Fully operational data tracking layer with product analytics integration.
- Partner-compliant GTM tags and ongoing debugging support.
- Process execution reports ensuring alignment with existing audit frameworks.
- Initial analytics dashboards delivering real-time insights into user engagement and conversion.
Client Feedback: Impact & Results
Results
- Established a scalable data infrastructure to support long-term growth.
- Enabled real-time performance monitoring for marketing and affiliate channels.
- Reduced the risk of data loss or campaign disruption during internal transitions.
- Delivered a clearer understanding of user behaviours, allowing the Heuston Gaming team to prioritize platform improvements.
Client Feedback
“Jurnii Studio has helped us jump start a project from analytics measurement and quick UI wins perspective. This is very valuable for a startup like us, and with resources spread thin not something we could have done internally.”
Satisfaction Score: 10/10 NPS: 100
Key Takeaways
- Continuity During Transition: Jurnii ensured operational stability despite internal team changes.
- Data-Driven Growth: Delivered a scalable analytics framework to support informed decision-making.
- Affiliate & Partner Enablement: Maintained and enhanced partner tracking infrastructure to maximise campaign efficiency.
