Driving Platform Growth & Data-Driven Insights for Heuston Gaming

The Challenge

Upon launch, Heuston Gaming faced a common challenge: limited visibility into user behaviour and performance metrics. At the same time, their internal technology team was undergoing a major migration, leaving a gap in the management of critical tracking infrastructure.

This created two urgent needs:

1. Establish a robust analytics framework to capture actionable data.
2. Maintain continuity in GTM (Google Tag Manager) operations, affiliate tracking, and partner integrations during a period of internal transition.

Key Objectives

Jurnii was engaged to:

• Define a set of actionable improvement recommendations for the platform experience.
• Build an insight and reporting framework, including the deployment of a product analytics layer.
• Ensure continuity and smooth execution of GTM and technical partner support during the internal team migration.

Our Approach

1. GTM Tag Management & Implementation

Jurnii provided full technical ownership of GTM operations, ensuring partner and marketing tags (e.g., affiliate channels, Snapchat campaigns) were configured and functioning correctly.

• Implemented new tags and retired obsolete ones.
• Conducted debugging and compliance checks with partner specifications.
• Provided detailed monthly reporting on all completed and pending tasks.

2. Partner & Affiliate Technical Support

Acted as the primary technical point of contact for all affiliate and partner integrations:

• Validated tag functionality per partner requirements.
• Documented partner-specific implementation procedures.
• Maintained operational continuity for marketing campaigns.

3. Data Layer Setup & Analytics Reporting

To provide Heuston Gaming with actionable insight into user behavior, Jurnii:

• Conducted stakeholder interviews to define data layer requirements aligned with business goals.
• Built a robust tracking layer to capture key user interactions and platform events.
• Integrated a product analytics tool and set up initial dashboards for brand and behavioural reporting.

Deliverables

• Fully operational data tracking layer with product analytics integration.
• Partner-compliant GTM tags and ongoing debugging support.
• Process execution reports ensuring alignment with existing audit frameworks.
• Initial analytics dashboards delivering real-time insights into user engagement and conversion.

Client Feedback: Impact & Results

Results

• Established a scalable data infrastructure to support long-term growth.
• Enabled real-time performance monitoring for marketing and affiliate channels.
• Reduced the risk of data loss or campaign disruption during internal transitions.
• Delivered a clearer understanding of user behaviours, allowing the Heuston Gaming team to prioritize platform improvements.

Client Feedback

“Jurnii Studio has helped us jump start a project from analytics measurement and quick UI wins perspective. This is very valuable for a startup like us, and with resources spread thin not something we could have done internally.”

Satisfaction Score: 10/10 NPS: 100

Key Takeaways

• Continuity During Transition: Jurnii ensured operational stability despite internal team changes.
• Data-Driven Growth: Delivered a scalable analytics framework to support informed decision-making.
• Affiliate & Partner Enablement: Maintained and enhanced partner tracking infrastructure to maximise campaign efficiency.