Opman - Jurnii Studio’s transformation of an early AI-generated concept.

The Challenge

Opman had experimented with other AI tools to generate screens and concepts but found major issues:

• Inconsistent layouts and UI patterns.
• No shared component structure.
• Visual styles changing between generations.
• Difficulties handing designs to development.

The core challenge was to create a unified brand and design system that could underpin a scalable SaaS product, while simultaneously shaping the MVP interface and defining repeatable UI patterns.

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Discovery & Research

Jurnii Studio reviewed competitors within marketing automation and AI-assisted SaaS. We analysed modern SaaS branding trends and identified opportunities for Opman to feel contemporary without becoming generic.

Product and UX Exploration

• Jurnii Studio reviewed comparable platforms to understand common user journeys.
• Analysed how leading tools structure campaign creation, configuration, and approval.
• Mapped lean, easy-to-understand flows suitable for a first-time user.

Strategy & Approach

In terms of branding, Jurnii Studio created a brand that felt unique and abstract, instantly recognisable and scalable across marketing touchpoints. Instead of designing isolated screens, we prioritised building a design system from the ground up. Once the system skeleton was in place, we designed core journeys around a central principle: ‘Let the LLM drive the majority of actions, while still giving users clear control and override options.’

Our prioritisation included:

• Build design system and low-fidelity flows in parallel.
• Deliver branding while UI structure was being defined.
• Convert low-fidelity screens into high-fidelity designs.
• Enable development to begin using the suggested framework and patterns.

Key Solutions Delivered

A complete visual identity including logo, colour palette, typography, and usage guidance, providing a consistent foundation was achieved.

We added an AI-Driven campaign creation flow - An interface allowing users to chat with an LLM.

Plus, a campaign Summary & Approval view - A consolidated summary of each campaign that can be shared with peers or managers for feedback and approval.

We created a planning and ideas dashboard, showing:

• Upcoming planned campaigns.
• Draft campaigns.
• Idea-stage concepts.
• Suggested ideas for unplanned events.

Results & Impact

The project established a coherent visual and interaction language, a scalable design foundation, clear product patterns for future feature expansion and a development-ready UI system.

Jurnii Studio helped position Opman for faster iteration and more consistent product growth.