Experience intelligence
The Challenge
Opman had experimented with other AI tools to generate screens and concepts but found major issues:
The core challenge was to create a unified brand and design system that could underpin a scalable SaaS product, while simultaneously shaping the MVP interface and defining repeatable UI patterns.
Discovery & Research
Jurnii Studio reviewed competitors within marketing automation and AI-assisted SaaS. We analysed modern SaaS branding trends and identified opportunities for Opman to feel contemporary without becoming generic.
Product and UX Exploration
Strategy & Approach
In terms of branding, Jurnii Studio created a brand that felt unique and abstract, instantly recognisable and scalable across marketing touchpoints. Instead of designing isolated screens, we prioritised building a design system from the ground up. Once the system skeleton was in place, we designed core journeys around a central principle: ‘Let the LLM drive the majority of actions, while still giving users clear control and override options.’
Our prioritisation included:
Key Solutions Delivered
A complete visual identity including logo, colour palette, typography, and usage guidance, providing a consistent foundation was achieved.
We added an AI-Driven campaign creation flow - An interface allowing users to chat with an LLM.
Plus, a campaign Summary & Approval view - A consolidated summary of each campaign that can be shared with peers or managers for feedback and approval.
We created a planning and ideas dashboard, showing:
Results & Impact
The project established a coherent visual and interaction language, a scalable design foundation, clear product patterns for future feature expansion and a development-ready UI system.
Jurnii Studio helped position Opman for faster iteration and more consistent product growth.
Heuston Gaming Limited is a rapidly growing digital gaming platform that had recently launched its proprietary product to customers. With a strong focus on user acquisition and retention, the business needed to better understand its customer base, optimise the platform experience, and build a scalable foundation for future growth.
Transform weeks of manual audits into minutes of actionable intelligence with Jurnii AI, empowering your CX, UX, and Product teams to move faster.
Flexible, on-demand expertise in design, analytics, and research. High-level support scaled to your projects, delivered as needed, without the cost of a full-time hire.
