Experience intelligence
Sweeptastic, a leading social casino platform, engaged Jurnii Studio to enhance the usability and effectiveness of its customer journeys. The goal was to assess the platform’s performance against competitors and identify key areas for improvement.
Our methodology centered on heuristic competitor benchmarking, a process where UX experts evaluated Sweeptastic’s interface against industry best practices and direct competitors. The assessment focused on critical customer journeys, such as:
Using a proprietary heuristic scorecard, we systematically identified friction points, usability gaps, and opportunities for design optimization.
Sweeptastic’s Journey Effectiveness Score was 65%, slightly below the 71% industry average. However, the platform excelled in:
✅ Finding Games (74% vs. 70% industry avg.)
✅ Discounts & Promotions (88% vs. 83% industry avg.)
While Sweeptastic outperformed competitors in these areas, it faced usability challenges in:
🔻 Depositing & Purchasing (61% vs. 78% avg.)
🔻 Playing Games (63% vs. 86% avg.)
🔻 Overall Design & Performance (57% vs. 88% avg.)
Based on our analysis, Jurnii Studio collaborated with Sweeptastic’s team to implement targeted UX enhancements, including:
Sweeptastic provided outstanding feedback on our collaboration:
✅ 10/10 Satisfaction Score
✅ "Jurnii Studio helped us jump-start a project from analytics measurement and quick UI wins perspective. This is very valuable for a startup like us, and with resources spread thin, not something we could have done internally."
By leveraging Jurnii’s approach, Sweeptastic successfully improved its UX, aligning with industry best practices while creating a seamless, engaging experience for players.
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